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Welcome to 20 Hats where the status quo isn't an option.
We provide
marketing and public relations services including market research,
branding, media relations, crisis
communications, web marketing
and much, much more.
Our award-winning campaigns get our clients the results
they need.
 Question of the Week
Q. My competitors are always quoted in the local papers and on the news. How can I become the authority reporters seek out for expert information?
A. To get media pickup, you have to prove that your company is one worth interviewing. Dan Forbush of PR Newswire gives six tips for becoming a sought after source for reporters.
- Play reporter. Determine your company’s most interesting angles and topics of interest that will appeal to the public.
- Become a matchmaker. Ask yourself which people in your organization can satisfy each reporter’s needs.
- Identify ideas for the masses vs. tailored pitches. Differentiate between general ideas and pitches for specific reporters.
- Adopt a long-term perspective. Carefully create a pitch that—whether or not it’s used—will leave the reporter interested in seeing the next one.
- Perform an Expert Audit. Make sure you have a thorough knowledge of your organization and know which employees can be helpful to reporters and how.
- Develop platforms for spokespeople. Profile them on your Web site and send out media advisories about speakers you can provide on ‘hot topics.’
For more information, visit PR Newswire.
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Happy Endings “We love the response we are
seeing with our E-Newsletters. We sent one out to over 500
recipients inviting them to our showroom at our last market
and the response was great. It is an amazing way to get in
touch with our customers and potential customers and spend
far less.”
Lauren Schatzel, Sales and Marketing Coordinator,
Bella Rose by Chateau
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