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HAPPY HOLIDAYS!
Online Advertising Takes Off
Budgeting for 2005? You might want to include a line item for online advertising.
Despite being around for close to a decade, online advertising has finally taken off. While overall ad spending is growing at 7.7 percent annually, online ads are expected to increase almost 30 percent this year.
However, increased demand has meant higher rates on top portals like Yahoo and MSN. A year ago, you might have paid a mere $100,000 per 24 hours on the home page of a major site. Today you’re likely to pay three times that. And that’s if you’re lucky enough to even land the space.
Even for small- to mid-sized businesses, online advertising can be a worthwhile investment, especially on a site that caters specifically to your target audience.
Why advertise online? It delivers quantifiable results. You can see exactly how many clicks were made on your ad.
Not getting results? Modify what you’re doing! It only takes a few clicks and you can launch another campaign.
Online advertising also allows you to react quickly. In less than 30 minutes you can easily place an ad on Google.
Client Profile: World Neighbors
World Neighbors, an international non-profit headquartered in Oklahoma City, has been working with 20 Hats for more than a year.
The relationship started with an analysis of World Neighbor's online presence that included focus groups, an online survey, a strategic planning session and delivery of a tiered plan for future Web site enhancements.
Since that time, 20 Hats has worn many hats on behalf of World Neighbors! Recent projects have included not only various online marketing initiatives, but also event consulting, media relations and publication coordination.
"The pros at 20 Hats have helped World Neighbors with very specialized marketing and communications projects and issues that have helped us successfully elevate our institutional profile in central Oklahoma and in other important locales in the U.S. and abroad," said Ed Crane, chief development officer, World Neighbors. "Because they know us so well and have such broad professional expertise, we think of them as a valuable extension of our staff team."
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