 |
What's 'newsworthy' about your business?
Editors receive hundreds of press releases and story ideas every day from businesses just like yours. So how do you cut through the clutter and land on the front page?
To an editor, an item is newsworthy if he/she feels the readers, listeners or viewers will find it interesting and/or useful.
To uncover the newsworthiness in your business, think about your target customer or the target reader of a particular publication. Put yourself in his or her shoes. What would make you excited? Intrigued? Provoked? Now, think about how your business provides some type of service, product or information that feeds into these reactions.
In many cases, the best story angle is one that ties your service or product with a current event or news story. An editor is more likely to run a story about a new whiz bang snow shovel the day after a winter storm strikes than in the heat of July.
WELCOME, EWF INTERNATIONAL!
Welcome to our newest client, EWF International, headquartered in Oklahoma City.
EWFI facilitates peer advisory groups for women executives and business owners. These forums provide an environment where business women confidentially discuss the real business issues that challenge them and learn successful problem-solving. EWFI also offers franchise opportunities for women who are ready to start their own business.
20 Hats is working with EWFI to focus and strengthen its marketing efforts through online surveys, newsletters and email campaigns.
|
|
|
