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Who's Important to You? (Hint: It's Not Just the Customer)
How many audiences does your business or organization speak to? If you think it’s just one or two, you need to think again.
Audiences come in all shapes, sizes and demographics. Your primary audience may be ‘the customer’ but even that audience will be made up of segments: industries, geographic location, use of your product or service.
No matter what business you are in, your employees must ALWAYS be a primary audience for you. Why is that? Because your business is not just you ... it's everybody your customer interacts with on a regular basis. No business is successful that doesn’t focus on employee relations.
And what about all those other audiences you need to speak to? Depending on what type of business or organization you have, VIP audiences may be donors, contractors, regulators, vendors, legislators, partners, financial groups … the list can go on and on.
Only you can provide those answers. But you need to know, to make sure you are communicating with everybody who is important to making your business or organization successful.
Sam Sims Joins 20 Hats
20 Hats is pleased to announce that Sam Sims has joined 20 Hats as director of integrated marketing services. He started March 1.
 Sam has several years of experience in marketing and public relations, most recently with C.H. Guernsey & Co. as corporate marketing coordinator. Sam is the current president of the Oklahoma City chapter of the Public Relations Society of America. He has a bachelor's degree in journalism and broadcasting from Oklahoma State University, with an emphasis on public relations.
Sam was named an Outstanding Young Professional by PRSA in 2003 and was named Alumnus of the Year by Alpha Tau Omega for 2003-2004.
You can reach Sam at 20 Hats at (405) 917-3790 or at sam@20hats.com.
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