• How
to Write and Produce a Brochure
Brochures may seem pretty simple but like
all marketing materials they must have a
goal and audience in mind to be successful.
This session reviews the basics of producing
a brochure, from planning to writing, designing,
and printing.
• How
to Write and Produce a Newsletter
Newsletters are popular ways for businesses
to stay in touch with their customers.
What should go into one? What resources
do you need? What questions do you need
to answer first? This session will teach
you all that and more.
• How
to Market by E-mail
E-mail marketing is the latest thing to
reach out to customers. But it has some
rules of its own you need to understand
before taking the plunge. Learn what “spam”
is (and isn’t,) how to use an e-mail
marketing list and how people read and
use e-mails.
• How
to Prepare for a Trade Show
Success at a trade show is much more than
showing up and manning a booth. This session
will teach you what to plan for, how to
set goals and how to develop materials
so that you ultimately will get the business
you want.
•
How to Analyze your Sponsorship Dollars
Sponsorships can get your name out there,
but how do you know if they are really worth
the money? This session reviews what you
should look for when analyzing sponsorship
offers.
• How to Conduct a Simple Survey
Want to know what your customers are thinking?
Your employees? Your community? Don’t
have a budget for a research agency? You
can conduct a simple do-it-yourself survey
if you understand a few basics about sampling,
questionnaires, and types of surveys.
• How to
Create a Web Site
Everybody’s got one … but
how many businesses have Web sites that
do what they are supposed to do, which
is drive business! This session will review
what you need to know about developing
a Web site that helps grow your business,
not just takes your money every month.
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• How to
Write and Place a Press Release
Get the scoop on what your local media
outlets are looking for in a press release.
This session will tell you what types
of information should go into your press
release, how to write it and who to send
it to.
• How to
Create and Place a Print Ad
If
you’re not a professional designer,
being responsible for a print ad can be
daunting. Take this session first and
learn how to set goals for your ad, what
information should be in it and how to
work with your media outlet.
• How
to Plan a Successful Meeting
We all go to a lot of meetings! Meetings
that are well-planned provide your group
with relevant information in a timely
manner. This session will teach you how
to plan for success from beginning to
end.
• How
to Create a Community Relations Plan
We all know that having a good relationship
with your community is important. But
how do you get started? How do you decide
from a myriad of options which ones to
pursue? This session will help you get
started on your own community relations
plan.
• How
to Plan a Special Event
Special events can be anything from employee
banquets to fundraisers to golf tournaments.
No matter how unique, they each require
the same type of planning and attention
to detail to be successful. Come learn
the “ins and outs” of special
event planning to make every dollar count.
• How
to Communicate in a Crisis
Nobody likes to plan for a crisis. But crises
happen whether you are ready for them or
not! And they all demand immediate communications
with important audiences such as employees,
customers, stakeholders and vendors, as
well as the media. This session will help
you prepare for the worst and come out ahead.
• How
to Decide when to Use an Agency
You may have thought about using an agency
for advertising or public relations work,
but are not quite sure what to ask or even
where to start. This session will get you
started, from how to determine which agencies
may be right for you to what to ask .. and
what to expect. |
