Success Stories

Phase 2 Development
Web site Content

Budget: $1,500 initial fee

Problem: Phase 2 needed to revamp its Web site including site structure and content.

Target Audience: Phase 2 current and potential clients

Objectives:

• To write all text for the electronic publication, keeping the following
  considerations in mind:
  • users can enter a site and move between pages as they choose, so every page should be independent
  • the word count for the online version of a given topic should be about half the word count used when writing for print
  • simple sentence structure and the “News you can use” style will help users quickly find pertinent information
  • Phase 2 wanted the text to be professional with a casual tone

Tactics:

• outlining the structure of the site, goals for the site and content ideas
• Writing and editing of all content for the web developer's Web site at
  www.phase2online.com.
• interviewing employees and clients to gain information for the site
  

Evaluation:

• after the launch of Phase 2’s new Web site, the site received over 1,000 hits per day
• the number of unique visitors, visitors identified by their IP address, domain
  name or cookie, increased from 72,262 in 2001 to 83,360 in 2002