Communications Audit

A communications audit allows you to view your organization's communications efforts from an outside perspective. When we perform a communications audit, we help you determine if your organization is consistent with messages and design, what communications you are doing well and what communications you need to improve upon.

How it works:

We obtain samples of various communications tactics used by your organization. These can include brochures, internal and external newsletters, Web site design and copy, press release, media kits, business cards, crisis communications plans, marketing plans, etc. We'll also look at the demographics of your target audience. We review all these materials and meet back with you to discuss our observations and recommendations for moving forward.

Client Testimonial:

“The outside perspective of 20 Hats was so beneficial as our organization began to look for ways to improve our effectiveness of delivering our message to the public.  What was uncovered during our communications audit was not necessarily eye-opening for us, but because an outside observer clearly saw gaps, need for change and opportunities for improvement, we were more motivated to act on their recommendations to improve our overall image. 

“The professionals at 20 Hats took the amount of time necessary to truly understand our organization's history, needs and services, and subsequently provided strategic recommendations geared for our audiences.  What was generated wasn't a “canned” approach at problem-solving PR, but one that worked for our particular needs.”

Kelly Bishop, development director for HeartLine