Why Advertise Online?

At 20 Hats we’re not big proponents of paid advertising campaigns. (Let’s face it, we’re cheap and don’t like spending money on paid ads unless we absolutely have to.) However, depending on the situation, we absolutely LOVE Google’s Adwords campaigns.

AdWords Management Service

Proven, trackable results. With Google AdWords, you only reach people interested in your products and services. That's because your ad only gets displayed on pages based on the keywords you've chosen. So instead of looking for an audience, you've got an audience that's looking for you.

Controlled costs. Google AdWords’ pricing is on a cost-per-click (CPC) basis. So no matter how many people see your ad, you only pay when someone actually clicks on it. And there's no minimum monthly spending or time commitment. Simply set a daily budget anywhere from 5 cents per day and choose a maximum CPC from as low as 5 cents up to US$50. Then, run your ads for as long as you want.

Paying only for targeted leads is money well spent. You’re more likely to convert these visitors to customers and see a huge return on investment keeping your overall costs low and benefits high.

How it works:

1. Together we'll develop a list of targeted keywords.
2. 20 Hats will then create a comprehensive campaign around your targeted keywords.
3. We’ll monitor the pay-per-click campaign, eliminating ads and keywords that aren't performing
4. After one month, the Adwords campaign should be fine-tuned and driving traffic to your Web site. We’ll continue to monitor your campaign on a monthly basis and report the results to you.