Communications and Marketing Plans

At 20 Hats, we like to plan because, without a plan, you're really just floundering around in a world of confusion. And who enjoys that?

Have you written out how your organization wants to market itself during the next year? If so, is that marketing plan being used as a paper weight or dust collector on a top shelf? A usable, working marketing plan gives you tangible, realistic goals and a means to evaluate whether you reach those goals. It should also outline who will be responsible for which tasks and a reasonable timeline for carrying out those tasks. A marketing plan helps you better understand your organization, your competitors and what you have to do to stay in the game.

How it works:

We start by asking you the ultimate question: Where do you want your organization to end up? As the saying goes, if you don’t know where you are going, how will you know when you get there? We will come up with a strategy to get you where you want to be, and then we will define the appropriate actions to make that strategy happen. We will analyze your current position in your market, look at your competition, define your target market and give you the tools to strengthen what your organization does best. Our goal is to help you understand the public relations and marketing tools you need to boost your ROI.